Research Article
Published: August 02, 2019
Abstract: This Paper Describes Our Research On The Future Of Fetish Value And Affective/Kansei Value Such As Relation Between Affective/Kansei Value And Fetish Value Of Karl Marx, Reasons Why Regular Brands Do Not Apply Affective/Kansei Value, Reasons Why Japanese Brands Do Not Use Fetish Value And Affective/Kansei Value In Marketing, Pursuing The Luxury Strategy, And Importance Of The Luxury Strategy.
By Pitra Ariesta Shinta Dewi*
View e-PrintBy Dr. Florian Heesch*
View e-PrintBy Karin Engelhart Jentzsch*
View e-PrintBy Traore-Kissima Abdoulaye
View e-PrintBy Abdullah A Alabdulgader
View e-PrintBy Mohamed Ali Alhosani*
View e-PrintBy Safa Eldin Abaza*
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