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Volume 3 - Issue 3

Mini Review IJEBM

The behavioural economics of Generation Z: pragmatism and ‘Z logic’ in purchasing decisions

Francisco José Pradana Pérez*, and María Luisa Fanjul Fernández

Published: November, 2025
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Research Article IJEBM

Digital Finance and Structural Transformation: Analyzing the Influence of Emerging Financial Indicators on Retail Sector Expansion in China

Tamimu Mohammed Gadafi, Touray Musa*, Nusrat Jahan, Abiola Azeez Azeez, and Md. Shahbub Alam

Published: October, 2025
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