Open Access Review Article

The Short-Term and Long-Term Effects of COVID-19 on the Fashion Retail Industry

Meredith Nealon and Jung-Hwan Kim*

University of South Carolina, USA

Corresponding Author

Received Date: March 17, 2021;  Published Date: June 16, 2021


This paper addresses how the COVID-19 pandemic has affected the short-term and long-term outlook on the fashion retail industry. Included are a review of secondary sources such as journals, papers, and articles and the results of two studies (i.e., consumer survey and industry interviews) conducted to recognize the changes seen now and in the future of the fashion retail industry. Combining an assessment of secondary reliable sources with actual consumer self-reported behavior during the pandemic and professional interviews with representatives from prominent retailers in the U.S. gives detailed and valuable ideas of how the industry is going to change in response to and in preparation for changing consumer attitudes and behavior.

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