Open Access Short Communication

The Application of Traditional Chinese Elements in Luxury Fashion Goods

Leilei Jia1,2* and Hui’e Liang1,2,3

1College of Textile and Clothing, Jiangnan University, China

2Jiangsu Intangible Cultural Heritage Research Base, China

3Wuxi Institute of Arts and Technology, China

Corresponding Author

Received Date: December 03, 2018;  Published Date: December 05, 2018


With a fast-growing economy and a massive population, Chinese consumers’ purchasing power in the luxury market is increasing to the extent that China has managed to become the most attractive markets for luxury brands in the world, especially in the consumption of fashion brands.

The word luxury comes from the Latin word “Luxus”, which means indulging the senses, regardless of cost [1]. Luxury brands where most of their products are luxury goods [2]. Luxury goods often have high brand perception quality, with high price, high quality, beautiful design, inheritance, reputation, unique and individual characteristics. Luxury goods can provide consumers with prestige and social status [3].

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