Review Article
On the Future of Fetish/ Affective Value
Shin’ya NAGASAWA*
Graduate School of Business and Finance, Waseda University Tokyo, Japan
Shi’nya Nagasawa, Graduate School of Business and Finance, Waseda University Tokyo, Japan.
Received Date: July 26, 2019; Published Date: August 02, 2019
Abstract
This paper describes our research on the future of fetish value and affective/Kansei value such as Relation between Affective/Kansei Value and Fetish Value of Karl Marx, Reasons Why Regular Brands Do Not Apply Affective/Kansei Value, Reasons Why Japanese Brands Do Not Use Fetish Value and Affective/Kansei Value in Marketing, Pursuing the Luxury Strategy, and Importance of the Luxury Strategy
Keywords: Fetish value; Affective/Kansei value; The luxury strategy
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Shin’ya NAGASAWA. On the Future of Fetish/ Affective Value J Textile Sci & Fashion Tech. 3(3): 2019. JTSFT.MS.ID.000564.
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