Open Access Mini Review

Omnichannel Customer Experience and Technological Evolvement in Retail

Su Yun Bae* and Deborah G Wooldridge

Family and Consumer Sciences, Bowling Green State University, USA

Corresponding Author

Received Date: January 29, 2020;  Published Date: February 03, 2020


Technological advancement is taking companies to the next level of retailing. Powered by Artificial Intelligence (AI) and integrated technological platforms, retailing poses the great potential for improvement and excellent customer experience in the omnichannel retail landscape. Retail is evolving, adapting, and transforming. Many top retailers have been making transitions in their business processes and operations in order to provide seamless and integrated customer experiences across different channels. Technologies have been implemented in physical stores to offer the benefits of online shopping. Online retailers have been also developing various ways to accommodate challenges of online shopping. Retail technologies play a pivotal role in transforming fragmented retail processes into seamlessly integrated omnichannel operations. This paper discusses the role of AI in this new retail landscape and different types of technologies that support omnichannel retailing.

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