Review Article
New Marketing Strategies for the Millennials of the Korean Luxury Brand Market
Jong Kuk Shin¹* and Ji Yeon Kang²
¹Professor, Department of Business Administration, Pusan National University, Korea
²Graduate student, Department of Business Administration, Pusan National University, Korea
Osman Babaarslan, Çukurova University, Engineering Faculty, Department of Textile Engineering, 01330 Balcalı/Adana, Turkey.
Received Date: January 13, 2020; Published Date: January 21, 2020
Abstract
In recent years, as a result of the combination of textile materials with different structures and characteristics by using different production methods, yarn and fabric designs with new features have become important. In this study, the effect of cotton wrapped elastic dual core-spun yarns containing elastane and filament on the performance properties of denim fabrics was investigated. Denim fabrics were produced that used in the weft direction of cotton wrapped elastic dual core-spun yarns containing different types filaments and different ratios of elastane in the core. Performance tests conforming to the standards were applied on denim fabrics. In addition, variance and regression analyzes were carried out using the MINITAB package program to evaluate the effects on the fabric performance properties that are believed to originate from dual core-spun weft yarns. The effects of process factors on the fabric properties were expressed using mathematical models.
Keywords: Dual core-spun yarn; Denim fabric; Elasticity; Growth; Shrinkage; Statistical model
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Jong Kuk Shin, Ji Yeon Kang. New Marketing Strategies for the Millennials of the Korean Luxury Brand Market. J Textile Sci & Fashion Tech. 4(4): 2020. JTSFT.MS.ID.000594.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.