Open Access Case Report

The Psychological, Social and Economic Effect of The Purchase of The Fake Brand in Ready-To-Wear Sector in The Saudi Arabia: Case Study Done on Saudi Women

Sally El Arabi1* and Atour Taghipour2

1MA in Counseling Psychology, Egypt

2Faculty of International Business, University of Le Havre, France

Corresponding Author

Received Date: May 29, 2023;  Published Date: June 14, 2023


The American Marketing Association (2010) defines a brand name as “a name, term, design, symbol, or any other characteristic intended to identify the good or service of a seller and to differentiate it from those of other sellers”. customers interact with several brands and products over the course of their lives and build an attachment to a well-defined brand category (Schouten; MC Alexander 1985), which differs from one consumer to another, which is not always the same and it’s not stable. One of the most important factors interfering here, in this relationship: the values. Those values perceived by this individual justify his consumption of such a product to the detriment of the other. In addition, the existence of a variety or patchwork of brands of “like” products from the same industry puts the consumer in a confusion.

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