Open Access Opinion

The Impact of Green Business Management on Customer Satisfaction: A Review of Literature

Mukul Bhatnagar*

University Business School, Chandigarh University, India

Corresponding Author

Received Date: May 24, 2023;  Published Date: June 01, 2023


In recent years, the importance of environmental sustainability has increased significantly, leading to an increase in the adoption of green business management practices by firms. One of the key benefits of green business management is its potential to improve customer satisfaction. This paper provides a review of the literature on the impact of green business management on customer satisfaction. The paper identifies the key factors that influence customer satisfaction in green businesses, and the mechanisms through which green business practices influence customer satisfaction. The review finds that there is strong evidence to suggest that green business practices can improve customer satisfaction, and that the benefits of green business practices can be maximized through effective communication and marketing strategies.

Keywords:Green business management; Customer satisfaction; Environmental sustainability; Communication; Marketing

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