Ict Usage and Tourism Destination Patronage in Nigeria
Received Date: June 23, 2023; Published Date: July 25, 2023
Due to the level of innovation expansion in the world today, it is expedient that organizations align themselves to these expansions to enhance their operations and relevance in the face of competition. In line with this, tourism organizations and Destination Management Organization has identified the essence of Information and Communication Technology, hence, it’s utilization in tourism industry today. As a result of the level of development and, acceptance of the Information and Communication Technology, most tourism organizations and destinations now adopts its usage in their operations. Its adoption is seen to aid increase in the level of patronization. This is because potential customers are able to access good and quality information before making a purchase of the tourism services.
This study, therefore, was carried out to research into the impact of ICT usage on tourism promotion and to understand the perspective of people on its usage and usefulness. Hence, having reviewed literature, an online questionnaire was designed using a survey method. In analyzing the data, both inferential and descriptive analysis were used with the aid of Statistical Package for Social Sciences (SPSS). The findings, therefore, indicated a significant relationship exists between the usage of ICT devices and tourism promotion in terms of patronization.
Keywords:ICT; Theory of Reasoned Action; Tourism; Tourism Promotion; Tourism; Patronage; Tourism Industry