Mini Review
Using Quick Response Code in Food Packaging for Traceability and Marketing Strategies
Joao Guilherme de Camargo Ferraz Machado1*, Jose Flavio Diniz Nantes2 and Fabiana Cunha Viana Leonelli3
1Sao Paulo State University (UNESP), Faculty of Sciences and Engineering, Tupa-SP, Brazil
2Federal University of Sao Carlos, Exact and Technology Sciences Center, Sao Carlos-SP, Brazil
3University of Sao Paulo (USP), Faculty of Animal Science and Food Engineering, Pirassununga-SP, Brazil
Joao Guilherme de Camargo Ferraz Machado, Sao Paulo State University(UNESP), Faculty of Sciences and Engineering, Brazil.
Received Date: February 27, 2019; Published Date: March 28, 2019
Abstract
The use of Quick Response Code (QR code) in agri-food products packaging has been providing a new channel of communication and relationship between company and consumer. In food retailing, in the absence of sellers packs communicate with consumers and, when used as a marketing strategy or tool facilitating traceability, can help consumers interpret the available information on the labels. The mobile tagging strategies allow available information and entertainment with innovative actions to different segments, expanding the labels communications capabilities beyond traditional information weight, validity, and nutritional data. Although the growth potential of this technology is significant, use the packaging still limited, and companies lose the opportunity to differentiate the offer, providing additional content and sometimes customized. However, to leverage its use is necessary for companies to show clearly the QR code on packaging and also indicate to consumers how to make use of this technology, taking advantage of the available information so that in future they may use them in the decision shopping process.
Keywords: Agri food products; Marketing strategies; Packaging; QR code; Traceability
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Joao Guilherme de Camargo Ferraz Machado, Jose Flavio Diniz Nantes, Fabiana Cunha Viana Leonelli. Using Quick Response Code in Food Packaging for Traceability and Marketing Strategies. Glob J Nutri Food Sci. 1(3): 2019. GJNFS.MS.ID.000515.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.