Sensory Branding: A New Era in Dentistry
1Assistant Professor, Dental School, National and Kapodistrian University of Athens, Greece
2Dentist, Dental School, National and Kapodistrian University of Athens, Greece
Received Date: September 29, 2020; Published Date: October 08, 2020
Aim: To build brand awareness and brand identity in today’s recessed market, dental professionals need to find new ways to stimulate potential patients. Senses have been incorporated in branding techniques in all business fields including health sectors. The aim of this article is to improve the availability of marketing techniques in order to brand dental services through the five senses.
Methods: In this article a non-systematic review has taken place for the theme of sensory dental branding including relevant marketing techniques for the last decade.
Results: The implementation of every sense in dental marketing and branding is expected to have a great amount of benefits for both the dentist and his patients. Sensory branding can influence patient’s feelings and behavior by using his/her senses in order to raise awareness, create positive perceptions and differentiate the dental professional from competitors.
Conclusion: Multisensory marketing experience seems to lead to stronger dental brand recognition and image in a long term.
Keywords: Sensory branding; Five senses; Dental marketing; Dental branding; Quality management; Stimuli