From E-Commerce to M-Commerce
Received Date: June 26, 2020; Published Date: July 09, 2020
With the constant growth of technology, the human mindset is being programmed to be “informatized.” With a few taps on a smartphone, people can receive information to a meticulous level for any subject matter. Mobile marketing becomes essential to any business plans as a communication tool that could soon replace the traditional form of promotion. Millennials and Generation Z are the most common mobile users who renovate the growth of m-commerce. The purpose of this journal is to expand awareness of how these younger generations are treating e-commerce as part of their lives .