Open Access Editorial

Failure to Innovate is the Key Reason for Failure

Robert W (Bill) Service*

Brock School of Business, Samford University, USA

Corresponding Author

Received Date: June 12, 2020;  Published Date: June 30, 2020


There are two overriding organizational and personal imperatives to sustainability: 1) understanding why someone would do business with you or your organizations—a distinctive; and 2) how to become and remain innovative organizationally and personally- innovativeness. As we address the current state of affairs with the world-wide pandemic and compellingly difficult race issues in the U.S. keep these imperatives in mind.

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