Open Access Research Article

Effectiveness of Fashion Industry in Post Pandemic World

Rajeev Kumar*

Amity School of Fashion Technology, India

Corresponding Author

Received Date: August 15, 2020;  Published Date: September 08, 2020


The current health crisis has made many things “you took for granted” come to a halt, words of fashion designers, adding how one needs to re-look and re-imagine things in the future. Virtual shopping platform launched for those who would like to shop from the comfort and safety of their homes. This paper attempt to a new initiative, the impact of the pandemic on the industry, and also suggests ways to bounce back.

Keywords: COVID-19; Pandemic; Innovation; Sustainability; Re-look; Re-imagine; Virtual shopping

Signup for Newsletter
Scroll to Top