Open Access Research Article

Design Intervention & Craft Revival with Reference to Pichwai Paintings: A Contemporise Approach

Dr. Shruti Tiwari1*, Divya Dhakad2

1Head of fashion, Renaissance University, India

2MFT (Master’s in fashion Technology), School of fashion, Renaissance University, India

Corresponding Author

Received Date: June 03, 2020;  Published Date: June 30, 2020


The purpose of this study is to ensure if design intervention helps in the revival of dying craft with interesting ideas with new intervention models and create new range of products.

Design/Methodology/Approach: This study is based on a review of the literature and takes a case study approach. The study aims to suggest interventions as bridge between designers and craft persons to enhance and expand the craft vocabulary and reviving dying craft tradition and opening new avenues in the global market.

Keywords: Traditions; Paintings; Craft revival; Design interventions


• To revitalize this rare traditional art of Pichwai.

• To give new dimensions to this traditional art yet maintaining its value.

• To enhance the livelihood and to create employment opportunities for artisans.

• To create market segment for artisans at global level.

Signup for Newsletter
Scroll to Top