Open Access Mini Review/span>

Culture and Fashion Styles: do They Co-Exist in Women’s Fashion Magazines? an Explorative Investigation from New York, London and Bangkok

Rujirutana Mandhachitara*

Pennsylvania State University, USA

Corresponding Author

Received Date: September 05, 2018;  Published Date: September 12, 2018


Although print media has recently lost its traction due to the popularity of e-reader and online medium, women’s fashion magazines seem to find their positioning and are expand internationally to capture a larger subscription. They are still widely seen in the waiting rooms of your professional offices. They still serve as a source of fashion trend, lifestyles and social tips. As I teach global marketing, I tell my students about “think global, act local” strategy adopted by corporations. Additionally, I am a travel fanatic and passionate about research in fashion. Then I began to wonder if this “think global, act local” strategy could be true in the case of women’s fashion magazines and their photographic images of fashion clothing.

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