Body Aesthetic of Fashioning Icon and Fashion Icon in Fashion Presentation

Fashion has been acted as different roles in past centuries. Fashion is not only a product, but also a trend, culture and art. Besides, concept of art in fashion is related to the aesthetic of inspirations and design, and presentation method is one of the most important aspects affecting its fashion aesthetic. The simplest and best way to present fashion or clothing is to dress them. In recent years, fashion presentation is no longer limited to the presentation of typical models, but also by fashioning icon and fashion icon, and all of them are able to create different styles of fashion aesthetic. Fashion aesthetic can be affected by different elements, and body shape is one of the most influential elements as the main purpose of clothing is designed for human body. The aim of this study is to investigate the relationships of fashioning icon and fashion icon to body aesthetic in fashion presentation. The specific objectives are to: (i) discover the critical elements of fashioning icon and fashion icon, (ii) analyse the relationship between body shape and fashion aesthetic in fashion presentation, (iii) study the fashion presentation of non-typical sized models and celebrities, and (iv) explore the demand of non-typical sized models or presenters in fashion presentation. A qualitative research method was adopted and a questionnaire survey with open-ended questions was chosen as a means to collect respondents’ views on the body shapes of fashioning icon and fashion icon on fashion aesthetic. The study will be resulted in understanding the relationships of fashioning icon, fashion icon, and body aesthetic in fashion.

Keywords: Body aesthetic; Fashioning icon; Fashion icon; Fashion presentation