Open Access Opinion

Blending the Gender Lines: Effectiveness of Beauty Boys as Brand Endorsers

Sarah E Frankel*

University of Tennessee, USA

Corresponding Author

Received Date: December 19, 2019;  Published Date: January 09, 2020


In 2016, the cosmetic market grew an estimated of four percent globally in comparison to the previous year; revenue for this segment amounts to approximately $13.6 billion and is expected grow annual by 3.7% in 2018 [1]. With the healthy growth of the cosmetic market there are signs that highlight inclusive practices that can be attributed to this growth.

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