Analysis of Quality Indicators through Fast Fashion and Classic Brands of Jeans for the Apparel Consumer

The fast fashion industry is growing rapidly, as is its consumer market. Consumers frequently purchase from these brands knowing the quality of garments may be diminished. This study aimed to provide insight to the consumer to recognize the quality in correlation to the price of a garment, through examining the structural and performance attributes. Multiple hypotheses were developed based on existing research. While the two denims differed in structural and performance attributes, these did not seem to impact the seam efficiency of denims, as their results were similar. This research can provide insight not only to manufacturers and retailers, but also the consumer in smarter shopping and recognizing the quality that is paid for.

Keywords: Quality indicator; Denim; Jeans; Consumer; Price; Seam strength; Seam efficiency

Abbreviations: LMIC: Low-to-middle income countries; SPI: Stitches per inch; ASTM: American Society for Testing and Materials ; AATCC: American Association of Textile Chemists and Colorists